2008 ADVERTISING RATES
2007 ADVERTISING RATES
AD SIZES AND SPECS
EDITORIAL CALENDAR
PAYMENT AND CONDITIONS
2008 SOURCEBOOK RATES
2007 SOURCEBOOK RATES
LUBE REPORT RATES
BASE STOCK GUIDE RATES
EUROPE-ME-AFRICA EDITON
ADS HOME

2007 Advertising Rates
Lubricants Industry Sourcebook

The Lubes'n'Greases Lubricants Industry Sourcebook is the definitive source for the North American lubricants and grease industry. Users have quick access to names, products, brands, addresses, phone, fax, e-mail, and web-site information. In addition, the Sourcebook features industry statistics, references and trends, standards settings groups, consultants and professional associations. Published annually in July.

2007 Advertising Rates

Publication date: July 2007
Advertising closing date: March 30, 2007
Material due date: April 16, 2007
Distribution: 16,000-plus Lubes'n'Greases print-edition subscribers, plus distribution at selected worldwide meetings.

RATES FOR FEATURED PLACEMENTS*

Back Cover

$7,520

Inside Front Cover

7,520
Page 5, facing TOC
7,520

Inside Back Cover

7,020

Tabs

6,760

*Rates for featured placements include color.


RATES FOR BLACK AND WHITE ADS

Full Page

$4,650

2/3 Page

3,100

1/2 Page

2,740

1/3 Page

1,600

1/4 Page

1,410

1/8 Page

1,065

All rates are in U.S. dollars. All rates are based on the advertiser supplying complete electronic files, including proofs. Advertising in the Sourcebook does not count toward frequency in Lubes'n'Greases Magazine or Lube Report.
Color Charges
Black plus one process color:
Add $300 per page or fraction of a page.

Black plus two process colors:
Add $600 per page or fraction of a page.

Four process colors:
Add $950 per page or fraction of a page.

Pantone PMS or other match:
Add $550 per page or fraction of a page.

All colors are four-color process screen builds.  Process colors are cyan, magenta, yellow and black. Screen builds are used to "match" all advertiser-specified PMS colors.

Color Proofs
Advertisers must provide a SWOP-approved proof for all four-color ads.

Bleeds
There is no charge for bleeds.

Premium Position
See "Rates for Featured Placements" above for covers, page five (facing the table of contents) and tabs.  For any other guaranteed placement add 10% to space and color charges.

Production Charges
Production services are available and will be billed at prevailing rates.  Call for price quote, which varies with complexity of work. $50 minimum.

Commissions
15% commission to recognized agencies, on charges for space, color and position.  Production charges are not commissionable.

Company Data in Excel Format
Company data (names, addresses, phone, fax, e-mail, web sites, etc.) provided for publication in the Sourcebook can be purchased in Excel format. Call for more information and prices.

 

© LNG Publishing Company, Inc


[Home] [Sourcebook] [Advertising] [Subscriptions] [Contact Us] [Base Stock Guides][Lube Report]