2008 ADVERTISING RATES
2007 ADVERTISING RATES
AD SIZES AND SPECS
EDITORIAL CALENDAR
PAYMENT AND CONDITIONS
2008 SOURCEBOOK RATES
2007 SOURCEBOOK RATES
LUBE REPORT RATES
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2008 Advertising Rates
Lubricants Industry Sourcebook

The Lubes'n'Greases Lubricants Industry Sourcebook is the definitive source for the North American lubricants and grease industry. Users have quick access to names, products, brands, addresses, phone, fax, e-mail, and web-site information. New for 2008, the Sourcebook will have a searchable, online version. Every advertiser in the print edition will receive a banner ad in the online edition, free, plus live links from ads and listings.

2008 Advertising Rates

Publication date: July 2008
Advertising closing date: March 31, 2008
Material due date: April 15, 2008
Distribution: 16,000-plus Lubes'n'Greases print-edition subscribers, plus distribution at selected worldwide meetings.

RATES FOR FEATURED PLACEMENTS*

Back Cover

$7,745

Inside Front Cover

7,745
Page 5, facing TOC
7,745

Inside Back Cover

7,230

Tabs

6,960

*Rates for featured placements include color.


RATES FOR BLACK AND WHITE ADS

Full Page

$4,790

2/3 Page

3,195

1/2 Page

2,820

1/3 Page

1,650

1/4 Page

1,450

1/8 Page

1,095

All rates are in U.S. dollars. All rates are based on the advertiser supplying complete electronic files, including proofs. Advertising in the Sourcebook does not count toward frequency in Lubes'n'Greases Magazine or Lube Report.
Color Charges
Black plus one process color: Add $300 per page or fraction of a page.

Four process colors: Add $950 per page or fraction of a page.

Pantone PMS or other match: Add $550 per page or fraction of a page.

All colors are four-color process screen builds.  Process colors are cyan, magenta, yellow and black. Screen builds are used to "match" all advertiser-specified PMS colors.

Color Proofs
Advertisers must provide a SWOP-approved proof for all four-color ads.

Bleeds
There is no charge for bleeds.

Premium Position
See "Rates for Featured Placements" above for covers, page five (facing the table of contents) and tabs.  For any other guaranteed placement add 10% to space and color charges.

Production Charges
Production services are available and will be billed at prevailing rates.  Call for price quote, which varies with complexity of work. $50 minimum.

Commissions
15% commission to recognized agencies, on charges for space, color and position.  Production charges are not commissionable.

Company Data in Excel Format
Company data (names, addresses, phone, fax, e-mail, web sites, etc.) provided for publication in the Sourcebook can be purchased in Excel format. Call for more information and prices.

 

© LNG Publishing Company, Inc


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