Ad Sizes and Specs Lubes'n'Greases Magazine and Lubricants Industry Sourcebook

Standard Ad Sizes

Finished dimensions of Lubes'n'Greases Magazine and the Lubricants Industry Sourcebook are 8-3/8 inches by 10-7/8 inches (212.725 mm by 276.225 mm).

Double Page Spread:
Standard: 15-3/4" wide x 10" deep
With Bleed: 17" wide x 11-1/8" deep
Live Area: 16" wide x 10" deep

Full Page:
Standard: 7-1/4" x 10"
With Bleed: 8-5/8" x 11-1/8"
Live Area: 7-1/2" x 10"

2/3 Page: 4-5/8" x 10"

1/2 Page Island: 4-5/8" x 7-1/2"

1/2 Page Vertical: 3-1/2" x 10"

1/2 Page Horizontal: 7-1/4" x 4-7/8"

1/3 Page Vertical: 2-1/8" x 10"

1/3 Page Square: 4-5/8" x 4-7/8"

1/4 Page: 3-1/2" x 4-7/8"

1/6 Page (Lubes'n'Greases only):
4-5/8" x 2-1/8" horizontal
2-1/8" x 4-7/8" vertical

1/8 Page (Sourcebook only): 1-3/4" x 4-7/8" vertical

Printing & Digital Advertising Specifications

Trim Size: 8-3/8 inches by 10-7/8 inches (212.725 mm by 276.225 mm)

Color: Standard process colors (cyan, magenta, yellow, black). All colors are four-color process screen builds. We will screen build to match any Pantone PMS color specified by advertiser.

Color Proofs: Advertisers must provide a chromalin-type SWOP-approved proof for all four color ads.

Bleeds: Minimum of 1/8 inch bleed required on all edges that bleed.

Paper:
Lubes’n’Greases: 60 pound #3 sheet.
Sourcebook: 45 pound #3 sheet.

Digital Ads: Only electronic files are accepted. Negatives are not accepted.

Software: QuarkXPress for Macintosh is preferred. The following software programs are supported; any other applications, such as PowerPoint and Word, are not acceptable. Supported software:

• QuarkXPress.
• Illustrator (with type converted to outlines, saved as EPS, and with all linked files).
• Photoshop (saved as TIFF or EPS).
• InDesign.
• PDF/X-1A files. (Visit our printer’s web site for information on creating high-res PDF files from QuarkXPress v.6 or 6.5 at www.unitedlitho.com/quark6.htm; or from InDesign CS/CS2 at www.unitedlitho.com/indesign.htm.)

Fonts: Supply both printer and screen fonts, including fonts embedded in art files. Do not use pseudo-type commands. For example, if italics are desired, use the italic version of the font, not the italic style.

Scans:

• Save scanned images as TIFF or EPS files.
• Line art should be scanned at 900 dpi and saved as a TIFF. Do not scan line art as a halftone. (In PhotoShop, use the “Bitmap” mode.)
• Black-and-white photos should be scanned at 300 dpi as grayscale. The shadow dot should not exceed 91 percent. Any dot under 4 percent will drop to white.
• Four-color images should be scanned at 300 dpi and converted to CMYK (do not leave as RGB), using UCR for separation type, with an ink limit of 280 percent. The high-res image should be imported directly into the document.
• Scan photographs and transparencies as close to the actual reproduction size as possible; a 20 percent margin plus or minus is optimum. Do not send unnecessarily large high-resolution files.
• For digitized film prepared on a copy dot scanner, call for specifications.

What to Send on Your Disk:

• The file containing the ad (for example, QuarkXPress file).
• Any support files that are incorporated into the ad (for example, logo scans, images).
• The screen and printer fonts used. Fonts must still be included even if the ad is saved as an EPS file. Look closely for any EPS files embedded within your ad (such as a logo) that may use fonts, and include those as well. When using Multiple Master fonts, the entire family of fonts must be included, regardless of whether or not all the versions are used in the ad. Variations caused by font substitutions due to fonts not being sent or converted as appropriate are the responsibility of the advertiser.

Other Things to Send:

• A printout of the contents of your disk. The most recent hard-copy printout of the ad, specifying which software program was used in its creation (for example, InDesign/Mac or QuarkXPress/PC).
• A black-and-white composite laser. A color-separated laser proof at 100 percent of the image should also be provided with color ads. If your ad contains four-color scanned images or builds of three or more colors, provide a color proof made using a SWOP-approved device. Shifts in color due to differences between the file and the proof are the responsibility of the advertiser.
• Compatible media include CD-R, CD-RW, DVD-R, DVD+R, and 100MB and 250MB Zip disks.

General Requirements:

• The digital ad must match the magazine’s trim size, with 0.125 inch bleed and 0.1875 inch margin tolerance. That is, copy that you do not want to bleed or trim must be positioned 0.1875 inches away from the trim. Total area density should not exceed SWOP density of 280 percent.
• Do not submit color files for black-and-white ads. Any intervention required to convert these files will result in additional charges to the advertiser.
• High-resolution images from stock-photo disks should be converted to CMYK TIFFs and then placed directly into the document. Additional charges may result if non-linked low-resolution files are left in the document.
• Tints and color type in a four-color advertisement must be produced in a CMYK equivalent.
• If you have made an EPS file for your ad, please supply it as well as your original application files in case the EPS file does not image correctly or a modification is necessary.

Material Storage: Advertising material is returned only on request. Materials are stored for 12 months and destroyed unless otherwise instructed in writing.

Send Advertising Materials to:
Gloria Steinberg Briskin
LNG Publishing Company, Inc.
6105 Arlington Blvd., Suite G
Falls Church, VA 22044
USA
Phone: 800-474-8654 or 703-536-7676
Fax: 703-536-0803
(Click here to send an email)

© LNG Publishing Company, Inc.